Evaluate cape union mart existing online markerting strategy, Marketing Management

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Evaluate cape union mart existing online markerting strategy

Problem

Evaluate the Cape Union Mart's existing online markerting strategy before and during 2020 and early 2021 given the data laws regulating the use and processing of user data. The evaluation should include the material from the case study "Cape union mart: digital transformation and customer experience during crisis" by Aldi Schoeman, Geofff Bick and Claire Barnardo.

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Marketing Management: Evaluate cape union mart existing online markerting strategy

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Marketing Management: Evaluate cape union mart existing online markerting strategy

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