Ethical-social responsibility issues in introducing product


Problem:

Imagine you are the marketing manager for a product that is used daily, such as coffee or paper towels, and you are selected to introduce the product to a new international market. What ethical or social responsibility issues, such as labor practices and fair trade, might you face when introducing the product to that market? How might you overcome these issues?

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Business Law and Ethics: Ethical-social responsibility issues in introducing product
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