Analytical business report:
Write an analytical business report on what ethical consumerism means for businesses. Choose one company evidencing how they operate ethically. This must take into account the ethics and values of the company you choose to focus on.
In your report (which must be written in business report format), you need to cover the following topics:
• An executive summary which gives a brief overview of the argument in your report including key findings and conclusions
• A brief overview analysis of ethical consumerism, identifying the examples of some of the products which fall into the ethical category,
• A detailed review of one company claiming to operate ethically. Discuss the approach(es) they have used to become a more socially conscious business, linking this with the ethics and values of the company that you have identified.
• A short opinion survey on what influences consumer buying behaviour, carried out by you from a sample of students at GSM London
• A conclusion which includes critical evaluation of ethical consumerism based on the evidence that you have gathered both from your primary and secondary research, focusing on one company you have chosen for detailed review
Supporting material will be posted on Blackboard, but you will be expected to undertake research using newspaper/magazine/web articles, journals and text books.
Word Limit – Not more than 2000 +/- 10%