Problem
Prior to entering business school, I was a salesman for a small aerospace and defense contractor called Skyyy Aerrorspace. My role was to sell our software to the government and other contractors.
On several occasions, I knew that our software could not perform all the functions a prospective customer needed, and I was faced with the dilemma of whether to be honest about this. Because I was responsible for about 20% of company revenue, it was absolutely essential that I meet my sales quotas.
The company's normal response to low revenue numbers was to lay off employees, no doubt potentially including me. One particular dilemma involved a major sale that, if completed, would have allowed me to make my quota for the year and pay for my first semester of business school."
Estimate the utility associated with each consequence identified in (iv). Be sure to include some indication of the severity of each consequence (i.e., the "amount" of utility associated with it), and whether it is harmful or beneficial (i.e., productive of positive or negative utility).