Case Study:
Ms. Nilima and Ms. Sonia are very good friends. After completing their graduation in literature from a reputed college in Delhi University, they got a chance in modeling. This aroused their interest in the fashion industry. They decided to join a fashion institute to acquire proficiency in the field of designing of the ready made garments and completed two year course in designing. They have been working in the fashion industry for the last 3 years. Recently, they had been to USA in connection with a fashion show organised by one of their clients. They found that there is a lot of potential for the export of ready made garments to USA and other West European countries from India. They are now motivated to start their own export business in the field of ready made garments particularly women’s designer wear. They are willing to invest Rs. 5 lakhs each and have strong financial support to invest more money as well. As far as product is concerned, they have sufficient knowledge of fabrics, designs, accessories, dyeing, printing and fabrication processes. Ms. Sonia has also completed her MBA in International marketing from a reputed institute in Delhi. They have decided to establish their export business but do not know about the formalities involved in the establishment of their export business. They have approached you as a consultant in foreign trade for guidance.
Q. You are required to prepare a detailed report for their guidance so that they can establish their export business.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.