Essay - psychological factors influencing consumer behaviour


Assignment task:

I need an essay about "Psychological factors influencing consumer behaviour - Perception"

Reflect on how you perceive the different supermarkets and department stores in your town.

Are some of the stores having a better image than others?

Why or why not?

Could the stores do anything differently to get e a more positive perception?

And with a conclusion

Consider my country Tunisia and the examples of supermarkets are Carrefour and Geant, Aziza , ..

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