Solved: Engaging in communication or marketing abroad, Marketing Management

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Engaging in communication or marketing abroad

Question 1. What are the primary differences between advertising and publicity? How ethical is advertising that appears as publicity? What role does technology play in public relations?

Question 2. How can cultural differences among audiences affect how public relations messages are interpreted and received? Why should an organization's logo be pretested prior to engaging in communication or marketing abroad?

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Marketing Management: Engaging in communication or marketing abroad

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Marketing Management: Engaging in communication or marketing abroad

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