Question 1: How has technology impacted marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
Question 2: We need to be aware of cultural differences when developing our marketing strategy. Just because a marketing strategy may be successful in the United States, it does not guarantee it will be successful in foreign markets.
While we need to be sensitive to the cultural differences, sometimes positioning our products as American can be used to create a niche market for those consumers who want to be different. With a population of over one billion, even a small market share can translate into substantial revenue.
example of a company who has been successful by marketing their product overseas as an American brand?
Question 3: Explain the difference between organizing the international marketing function as an export department, international division, and a global organization. What drives the evolution from one organizational form to another?