Assignment:
Q1. Provide examples of three firms that are involved in both B2C and B2B marketing.
Q2. Pick a firm that you believe provides its customers with a good value. Justify your answer by explaining how the firm competes on value.
Q3. Why do marketers find it important to embrace societal needs and ethical business practices? Provide an example of a societal need or ethical business practice that a specific marketer is addressing.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.