Assignment task: Please discuss/elaborate how Tata Starbucks (a 50:50 joint venture between Starbucks Coffee and Tata Global Beverages) has probably planned and implemented strategy to become successful in India market in term of the following service marketing mix (internal force):
a) Tata Starbucks' Product planning and implementation strategy
b) Tata Starbucks' Price planning and implementation strategy
c) Tata Starbucks' Place planning and implementation strategy
d) Tata Starbucks' Promotion planning and implementation strategy
e) Tata Starbucks' Process planning and implementation strategy
f) Tata Starbucks' Physical planning and implementation strategy
g) Tata Starbucks' People planning and implementation strategy
Please more explanation in each implementation strategy