Effective and ineffective uses of benchmarking


Using the Problem Statement: How can we increase an online institution such as AIU online student satisfaction?

I need to brainstorm a list of ideas at the top of the thread, and describe an area of improvement for AIU-Online. Create a plan for implementing the ideas. And find two benchmarks for the improvement area:

1. Online payment option for the school: Third party payment verification methods

2. Online Bookstore/Virtual Library Policies

3. Software, Technology and Communications

Discuss pertinent benchmarking information that makes this a good choice. Also discuss effective and ineffective uses of benchmarking.

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