Problem: Describe an area of improvement for your company or industry of choice. Find two benchmarks for your improvement area:
- In a like company or industry
- In a company or industry that does not participate in the same type of business
- Discuss pertinent benchmarking information that makes this a good choice. Also discuss effective and ineffective uses of benchmarking. I have decided to use a call center for customer service as my choice.
The company of my choice is a call center.