Edge Inc. manufactures new, advanced camera cars and tracking vehicles used in filmmaking. The demand for these products has been really high. However, the firm is facing a severe lack of resources and is unable to produce the advanced camera cars and tracking vehicles in sufficient volume. To ensure that the rate of adoption is not adversely affected, the company should:
A. Diffuse the technology
B. Develop complementary goods
C. Invest more on advertisement
D. Protect the technology