E-commerce and developing an internet strategy


Assignment:

E-commerce is the trend that most companies are going toward now a days. You are to select one business that does not already employ e-commerce and develop an Internet strategy for it. Most of the big corporations already use the Internet for business so you may have to think of something on a smaller scale, for example a local bike store by your house. Use the Internet and the library to research and analyze markets and competitors.

After selecting a business, you will need to answer the following questions:

  • What Internet business model would be appropriate for the company to follow in creating a Web site and why?
  • In what ways can the company benefit from a Web site?
  • What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?
  • In what other ways might the company use the Internet for its own benefit?
  • Prepare functional specifications for the company's use of the Web and the Internet. Include links to and from other sites in your design.
  • Prepare a list of technological specifications for implementation (i.e., what hardware and software are necessary to support your design)?

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Business Management: E-commerce and developing an internet strategy
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