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Durability, serviceability, reliability, performance, serviceability, features, and lastly perceived quality are all important especially if the product is a vehicle. When making major purchases, a consumer tends to look at all dimensions of a product. A vehicle is a great example to except these dimensions. Consumer was a vehicle that is durable and reliable because it is a five-year investment in most cases. The vehicle must also be able to perform based off its capabilities that are listed on the car specs. The features are also important because of the taste and preferences of consumers. Lastly the vehicle must be serviceable, this puts consumer mind at ease and perceived quality in terms of which car brand is rated.