Case Study:
Ducati updated their business systems and the consumer's ability to interact with them. In this module, you have learned about the importance of business systems and e-commerce to an organization. In this case study, you will focus on improvements and benefits made by Ducati.
Write a 2-3 page paper not including the cover page or reference pages, that answers the questions from the textbook case study 9.1 - Ducati Redesigns Its Operations. You must cite at least five independent scholarly sources to support your position, using appropriate APA format.
Before you begin writing, please review the Case Study Guidelines for information.
Please take note of the resource listed below as you select external scholarly sources for this assignment:
Excelsior College Library Homepage
Library Overview [VIDEO]: A brief introduction to the EC Library [Video file, 03:53 mins]
Starting Your Research Guide: It is highly recommended you utilize the Excelsior College Library to conduct your research. All students/researchers must be able to discern what is solid source/reference material and what is not.
What is scholarly (sometimes referred to as peer-reviewed)? [Video file, 04:00 minutes]
Scholarly sources can generally be identified by several features:
Content (topic being discussed)
Audience (for the layperson or someone familiar with the research on the subject?)
Language (higher level language and discipline-specific terminology)
Intent (case study, report of experimental results, etc.)
Authorship (qualifications of author to write on the topic, usually an advanced degree with years of experience and research on the topic)
Peer-reviewed (material is evaluated by experts and only published if it meets the discipline's standards)
References (other materials used in the research process are listed in a bibliography or footnotes)
Listing (Check Ulrich's in the Research Databases to see if the publication is listed as refereed.)