Prepare a 3-4 page paper report, APA format on the company. You should include the answers to the following questions in your report:
Does the firm have any core competencies? Are any of these distinctive (better than the competition) competencies? Does the firm have any competitive advantage? Provide an analysis using EFAS and IFAS Tables.
What is the likely future of this firm if it continues on its current path?
Would you buy stock in this company? Assume that your team has US$25,000 to invest. Allocate the money among the four to five primary competitors in this industry. List the companies, the number of shares purchased of each, the cost of each share as of a given date, and the total cost for each purchase assuming a typical commission used by an Internet broker, such as E-Trade or Scottrade.