Some marketers have argued that advertising may be particularly difficult to standardize because of cultural differences in circumstances, language, traditions, values, beliefs, lifestyle, music, and so on. Moreover, some experts argue that cultures around the world are becoming more diverse, not less so. Thus, advertising's job of informing and persuading consumers and moving them toward using a particular brand can be done only within a given culture. However, with the increasing uses of social media like Facebook or Youtube, people all over the world are watching the same ads that are posted by the advertisers on their pages. What should you think the advertisers do to address these issues? Does that mean we should be moving toward a standardized advertising strategy?