Many companies are looking at strategies to make their company better and last a long time. Read case 11 “Groupon, Inc. Daily Deal or Lasting Success?” found in the section titled “Cases In Strategic Management”. Be sure to read all sections of the case (Section 11-1 through 11-20). For the case you will need to write the following: a case abstract (discuss in your own words what the case is about), case issues and subjects (who is involved, who is impacted, etc.), and answer the discussion questions listed below in paragraph format.
Does Groupon result in repeat customers or one-time users? What is Deal Fatigue? Can Groupon maintain its phenomenal growth rate? What Lessons were learned from Groupon’s restatement of financials? How does Amazon’s relationship with Living Social alter the competitive landscape? Is Groupon a business financing business or a marketing business?