Does a wholesaler need to worry about new product planning, Marketing Management

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Does a wholesaler need to worry about new product planning

Assignment:

1. Discuss the evolution of wholesaling in relation to the evolution of retailing.

2. Does a wholesaler need to worry about new product planning just as a producer needs to have an organized new-product development process! Explain your answer.

3. What risks do merchant wholesalers assume by taking title to goods? Is the size of this risk about constant for all merchant wholesalers?

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Marketing Management: Does a wholesaler need to worry about new product planning

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Marketing Management: Does a wholesaler need to worry about new product planning

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