Discuss the nature of wholesaling if low-margin retailing


Assignment:

Q 1. Discuss the future growth and nature of wholesaling if low-margin retailing and scrambled merchandising become more important. How will wholesalers have to adjust their mixes if retail esrahlishments become larger and retail managers more professional? Will wholesalers he eliminated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing difficulty?

Q 2. Which types of wholesalers would be most appropriate for the following products? If more than one type of wholesaler could be used, describe each situation carefully. For example, if size or financial strength of a company has a bearing, then so indicate. If several wholesalers could be used in this same channel, explain this too.

a. Women's shoes.

b. Fresh peaches.

c. Machines to glue packing boxes.

d. Auto mechanics' tools.

e. A business accessory machine.

f. Used construction equipment.

g. Shoelaces.

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: Discuss the nature of wholesaling if low-margin retailing
Reference No:- TGS03001632

Expected delivery within 24 Hours