Problem
Find an article about a firm's marketing in a relatively recent (within the last month or two) Wall Street Journal (searching their archives if necessary). The article needs to relate to our unit lecture/chapters and you need to respond to the following questions: Summarize the article in a few sentences (Put a hyperlink to the article in your 'Subject Line'). How does it relate to this week's unit (Please use the proper marketing concept/terminology from the lecture/text)? Assume the Chief Marketing Officer (CMO) of this firm unexpectedly resigns and they hire you to be the CMO, what do you do? Do you "stay the course" with what was done previously? Do you change marketing strategies/tactics? Discuss.