Do leadclick be held liable for unfair trading practices


Assignment Task:

"LeadClick   managed   an   affiliate-marketing   net-work  to  provide  its  customers  online  advertising. Instead   of   running   its   own   online   advertising, LeadClick  would  connect  its  clients  with  third-party  affiliates  that  would  design  and  implement the  advertisements.  The  client  party  would  pay LeadClick for every clicked advertisement link that resulted in a purchase, and LeadClick would remit a percentage of the payment to the third-party affili-ate  that  created  the  advertisement  itself,  pocket-ing  the  difference  as  revenue.  One  such  client  was LeanSpa, which hired LeadClick to promote weight loss and colon cleansing products in 2010.In  2011,  the  FTC  filed  a  complaint  against LeanSpa,  among  other  defendants  for  unfair  trade practices.  Unknown  to  LeanSpa,  LeadClick's  affili-ates  used  fake  news  sites  to  promote  its  advertise-ments.  Fake  news  sites  consisted  of  websites  that looked like genuine news sites, with logos that resem-bled  news  sites,  and  photographs  of  reporters  that did  not  exist.  The  news  sites  contained  articles  that claimed  that  real  reporters  had  conducted  an  inde-pendent analysis of LeanSpa's products and believed they  worked.  While  LeanSpa  was  not  aware  of  the third-party  affiliates  business  practices,  LeadClick had direct knowledge and the FTC amended the com-plaint in 2012 to include LeadClick. Lastly, in 2013, the  FTC  again  amended  the  complaint  to  include CoreLogic, a company that wholly owned LeadClick and of which LeadClick was a direct subsidiary.In  2015,  the  district  court  granted  the  FTC's motion  for  summary  judgment  and  required  Lead-Click to disgorge $11.9 million in payment received from  LeanSpa.  Of  that  $11.9  million,  $4.1  million had already been transferred to CoreLogic. The dis-gorgement of payment ordered by the district court included  the  $4.1  million.  CoreLogic  and  Lead-Click  appealed.  Do  you  think  LeadClick  should be  held  liable  for  unfair  trading  practices? Do you think CoreLogic should be forced to disgorge  the $4.1 million even if they had no knowledge of Lead-Click's  day-to-day  practices?  How  did  the  appeals court decide?[FTC v. LeadClick Media, LLC, 838 F. 3d 158 (2016)"

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Business Law and Ethics: Do leadclick be held liable for unfair trading practices
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