Assignment:
Develop a product launch plan for two markets: domestic and international.
Write a paper of no more than 3,500 words explaining each of the following elements in your team's Product Launch Plan:
• Product or service description
• Product or service positioning
• Targeting
• Market needs, potential and growth
• Environmental scan and company SWOT analysis-include analysis from both countries chosen
• The competition
• Marketing objectives and marketing strategy
• Pricing
• Key issues related to ethics and social responsibility for the new product or service
• Marketing communication, including public relations and how the organization must address the key issues identified as they relate to ethics and social responsibility for the new product or service
• Distribution strategy: domestic and international market entry
• Financial information: a budget showing product launch expenses and a unit forecast by quarter for three years
• Marketing research conducted for the plan
Format your paper consistent with APA guidelines.
Prepare a 20-minute PowerPoint® presentation of no more than 15 slides summarizing the key aspects of your Product Launch Plan.