Questionnaire Design
Now that you have completed the research design plans and senior management has reviewed them, senior management has informed you of its decision to use a questionnaire approach to gather the patient satisfaction data for the marketing research study. Your senior manager has asked that you develop the questionnaire that the client will provide to all of the patients seen during the six week data-collection period. Once the questionnaires are collected, the staff in your company will tabulate and analyze the questionnaire data and write a preliminary report for you to review in Assignment .
Write a four to six page paper in which you:
1. Propose a method that you would use to distribute the questionnaire to the patients. Provide a rationale for your proposal.
2. Determine whether The Professional Urologists Group should distribute the questionnaires to all of the patients of the practice, or just to a sample of the patients. Recommend the manner in which The Professional Urologists Group should distribute the questionnaires to patients that the group wishes to sample. Provide a rationale for your responses.
3. Predict the manner in which the method of questionnaire distribution will impact the results of the study (e.g., how the distribution of the questionnaires affects the return rate, if the responses are affected by whether the questionnaires are mailed to patients, if the responses are affected by the personality likeability of the person that personally hands out the questionnaires, etc.). Justify your response.
4. Suggest two actions that The Professional Urologists Group can take in order to compel patients to complete the questionnaires. Examine significant ways in which different response rates may affect the validity of the findings that you receive (e.g., whether or not one can assume that the results are valid for all of the patients if very few patients respond, the percentage of patients that must return the questionnaire for the results to be valid, if there are degrees of validity, etc.).
5. Develop one questionnaire, no longer than one page in length so that potential respondents may print it on both sides of one piece of paper. Use the appropriate types of questions in order to collect the necessary data. Consider that The Professional Urologists Group will tabulate and analyze the answers.
6. Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
]Assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date.
The cover page and the reference page are not included in the required assignment page length.