Distant competitors and well-behaved competitor
Give a brief definition of weak competitors, close competitors, distant competitors, well-behaved competitors and disruptive competitors?
List the strategies that each of these competitors usually use to compete in the marketplace.
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You are the marketing manager for a major airline. How would you vary the emphasis among the tools in your promotion mix when designing promotional strategies for:
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A local bus company recently started a campaign to encourage people to increase car pooling or use of public transportation. To assess the effectiveness of a campaign, management wanted to do a survey to determine the proportion of people who had
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List and briefly define the four different types of markets that affect pricing decisions. Give an illustration of each type of market.
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