Distant competitors and well-behaved competitor
Give a brief definition of weak competitors, close competitors, distant competitors, well-behaved competitors and disruptive competitors?
List the strategies that each of these competitors usually use to compete in the marketplace.
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You are the marketing manager for a major airline. How would you vary the emphasis among the tools in your promotion mix when designing promotional strategies for:
Which one of the market segmentation criteria is most difficult to identify and measure? Can you please explain the relationship between marketplace diversity and demographics?
Problem: Does market segmentation work in political marketing? How would a politician running for office segment the voters in his or her district?
A local bus company recently started a campaign to encourage people to increase car pooling or use of public transportation. To assess the effectiveness of a campaign, management wanted to do a survey to determine the proportion of people who had
Problem: The chief method revolved around three specific areas, cite each and could you give me an example of a retailer that might fit in each of these categories?
Problem: Discuss and explain the various trade restrictions that a company must be prepared to face if it chooses to go into international marketing.
Problem: Discuss the benefits to consumers and marketers of online markting. could you also cite specific reasons in both areas?
List and briefly define the four different types of markets that affect pricing decisions. Give an illustration of each type of market.
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