Assess the effectiveness of a campaign


Description: A local bus company recently started a campaign to encourage people to increase car pooling or use of public transportation. To assess the effectiveness of a campaign, management wanted to do a survey to determine the proportion of people who had adopted the reccommended energy-saving measures.

1) What sample size would you reccommend if the error is not to exceed plus or minus 5 percentage points and the confidence level is to be 90 percent? Show your calculations.

2) The survey indicated that the proportion adopting the measures was 20%. Estimate the 90% confidence interval. Show your calculations.

3) Explain the results in parts 1 and 2.

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Marketing Management: Assess the effectiveness of a campaign
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