Disney corporation-establish additional foreign parks


Problem:

Why do you think that the world's largest theme park operator, Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong? What particular market characteristics of each of those sites do you think were especially attractive? If you were the CEO of the Disney corporation, would you establish additional foreign parks, and if so, when, where, why, and how? If not, please state in detail the rationale for your decision.

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Strategic Management: Disney corporation-establish additional foreign parks
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