Applying marketing principle in central place theory


Assignment:

Briefly explain the arrangement of settlements and market areas predicted by Christaller’s marketing principle in Central Place Theory. Especially note the relative distance between competing sellers and the relative travel distance for consumers. What are 4 characteristics of the simple central place model?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Applying marketing principle in central place theory
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