Discussion of issues reflects strong critical thinking


Developing Pricing Strategies and Programs

Identifies all or most of the key issues presented by the case.

Discussion of issues reflects strong critical thinking and analytical skill.

Discussion/analysis makes all or most of the recommendations called for by the case issues.

Recommendations are supported by data from all or most of the relevant case facts and exhibits data.

Data are creatively manipulated and applied.

Discussion and recommendations are presented clearly, logically, and succinctly with no or few grammatical or other errors.

Discussion/analysis reflects strong understanding of principles presented in course readings/materials.

Where relevant, discussion/analysis employs proper APA style.

Length limitations and other form/format requirements (if any) are followed.

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Marketing Management: Discussion of issues reflects strong critical thinking
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