Discuss below in 3000 words:
•Choosean organization form the following Industries:
- Health and fitness industry.
• This assignment is in report form with the following heading:
• Segway Inc. (SEGWAY-TWO WHEELS ELECTRIC VEHICLE): it is an innovative products unveiled December3, 2001 Segway produces an innovative product that should have significant market potential. Segway's lack of vision, a mission, and a marketing strategy have prevented Segway from being successful to date.
- Executive summary
- You must be Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations
- References Harvard style
• Research at least three to four academic articles on the topic