Assignment problem: Research a published case study where an Integrated Marketing Campaign was implemented. Two page summary:
1. Source citations aren't needed but please include the url or publication info
2. Describe the business problem the campaign hoped to solve?
3. What were the objectives of the campaign (if not provided, provide what you think the objectives were)?
4. How it was implemented?
5. What different types of media were used in the campaign?
6. What tools were used to design, launch, and review the results of the campaign (if not described, speculate what tools might have been used)?
7. What would you have done differently to improve the outcome?