Montgomery, C. A. Harvard FSS: Resources and Corporate Strategy. (2005). (Accession Number: 1568c. Lecturers: Montgomery, Cynthia A.. Document Type: Video; Transcript. Publication Type: Video). Harvard Business School Faculty Seminar Series. Retrieved from EBSCOhost.
Discussion Board Question:
In this video, the professor discusses a number of topics relating to firm resources, Porter's Five Forces, corporate strategy, and competitive advantage.
The instructor points out that there are three types of resources that are available to firms:
Tangible Assets - Ones that are on the "balance sheet", such as "physical plants", "distribution channels", and any items that can be assigned a definitive "accounting value".
Intangible Assets - These include items such as "brand name", "reputation", or even "technical know-how".
Capabilities - These include items such as "speed of product development", "marketing" and "product innovation".
Please answer the following questions for the competitive footwear industry that you are participating in as part of the BSG simulation for your DB post:
What are the footwear industry's top 3 tangible assets, top 3 intangible assets, and top 3 capabilities?
Which of these resources do you believe to be most important? Why?
What of these resources do you believe is least important? Why?