Assignment: Social Media Marketing Plan
Continue with the same business that you started creating your social media marketing plan to write the second chapter of your plan.
Create a seven to eight page paper in which you:
1. Create your SMART objectives for your social media marketing plan. Discuss why you created your particular objectives.
2. Conduct a SWOT Analysis on your business. Identify 4 Strengths, 4 Weaknesses, 4 Opportunities, and 4 Threats. Discuss why you identified each as you did. Conduct a needs analysis based upon your SWOT Analysis, paying close attention to their social media marketing needs.
3. Create three strategies to integrate your consumer's voice into your social media strategy. How will you respond to consumers, utilize consumer feedback, and utilize consumer ideas given via social media platforms.
4. Discuss how you will engage your target market utilizing the Third Wing of the Dragonfly Effect. Using pg. 80 in the Dragonfly Effect text, decide upon two to three characteristics of an engaging campaign and discuss how you will use them and why you chose them.
5. Explain the types of content the brand can create to match the business's specific target market's interests.
6. Create a brand evangelist program to both engage and reward the loyal and active brand consumers and advocates. Spell out specific policies and promotions you may run to engage the active consumers and reward them.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this assignment are:
• Understand how to perform a business review and target market analysis in support of a social media strategy.
• Evaluate social media platforms to achieve social media marketing goals.
• Gain familiarity with creating and posting social media content to support marketing goals.
• Create, evaluate, and adjust a social media marketing plan.
• Identify the overall goals associated with the development of a social media strategy and plan.
• Perform a business review and target market analysis in support of a social media strategy.
• Write clearly and concisely using proper writing mechanics.