Write an essay with a reference page. This assignment is based on the Marketing project I submitted. Order ID: TTs250918_122733_25
you wrote an essay about incremental improvements to existing products (the product was carbonated beverages) and why these improvements might meet unmet consumer needs and attract a segment.
Your assignment is to describe the product or service attributes of the product/service featured in your marketing plan. Discuss why these attributes were chosen. Be sure that the attributes can be linked back to unmet needs of the targeted segment(s).