Homework: Assessing the Potential Marketability of a Healthcare Organization
The project homework provides a forum for analyzing and evaluating relevant topics for this week on the basis of the course competencies covered.
Introduction:
You explored the next steps involved in the strategic planning process. Specifically, you examined the general marketing mix and the more contemporary healthcare marketing mix. Likewise, you learned about the various strategies present in healthcare marketing.
In this homework, you will conclude the potential marketability of a healthcare organization on the basis of your findings after evaluating each of the organization's marketing mix (both general and healthcare). This will require you to research two healthcare organizations in a similar geographic location.
You will have the flexibility to select any two healthcare organizations, which offer similar services and serve the same geographic location.
For example, you may be interested to research two acute care hospitals (a type of service) in Savannah, Georgia (location). In this example, you would need to research two existing acute care hospitals in Savannah, Georgia, and complete the marketing mix assessment for each.
Tasks:
I. Select a type of healthcare service (acute care, rural health clinic, long-term care, and home healthcare) and a location (city/state) that interests you.
II. Provide an overview of the two healthcare organizations and location you selected.
III. Discuss the four Ps of marketing for each organization you selected (product, price, promotion, and place).
IV. Discuss the five Ps of healthcare marketing for each organization you selected (physicians, patients, payers, the public, and the presence of politics).
V. On the basis of your findings, discuss which organization has the most marketing potential.
VI. Discuss the most appropriate growth strategy for the selected organization. (Should the organization expand its existing services to a new market or offer new services to the existing market?)
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.