Problem
Read "Excellent Strategic Management Showcased: Priceline.com Inc." on page 90 of your course textbook. As you read, pay close attention to Priceline's strategy, and write a case study describing the following points:
- What are Priceline's internal strengths and weaknesses?
- Who are Priceline's competitors?
- Do you see Priceline's strategy as effective or ineffective? Why?
Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.