Paper Homework
The Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.
Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
• Describe the product you selected in terms of the four utilities of customer value.
• Identify the product's target market at home and in your stated foreign market.
• Indicate the competition of the product category in both home and foreign markets.
• Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
• Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
• Explain how you would develop, execute. and measure a campaign for this product considering the four p's (product, price, promotion, and place).
• Discuss the U.S. and international ethical marketing considerations.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.