Homework
China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?
Guided Response:
1) Describe the products (goods and services) that interest these youth markets.
2) Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
3) Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
4) What opportunity for U.S. companies might you foresee? Support your reasoning.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.