Discussion Post
Read, "Managing the Magic." After reading the case application, identify one company that manages in a similar style and has created a brand that is unique to their company. Identify the company and how they have "branded" their uniqueness. Discuss two ways in which the identified company does this branding well and one area that could be strengthened.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.