DISCUSSION
Think of all the various marketing tools available to us in an effort to reach our target population. From the traditional publication such as a newspaper, to the most current method of communicating electronically, marketing tools have the potential to affect marketing outcomes.
• Discuss the top three successful healthcare marketing tools. In your opinion, what makes them successful?
• Discuss the top three least successful healthcare marketing tools. In your opinion, what makes them unsuccessful?
• If you had to develop a new marketing initiative whereby you were required to use a marketing tool, what would you use and why?