Discussion: "Customer Target Marketing Strategy and Competitive Analysis"
• Discuss three specific characteristics that you would use to define the target audience. Next, determine how you would utilize this market information to develop your product or service niche. Justify your response.
• Describe two or three elements of a business model that would provide your company with a competitive advantage over other businesses in your industry. Next, list the major risk(s) you would identify as the biggest threat to a company's success and how they could overcome them. 250 words
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.