Problem
Scenario
In this module, you learned that recruiting is the art of attraction, and that cultivating a strong employer brand is an essential aspect of that process. Employer branding matters for two primary reasons: it affects an organization's ability to attract and retain talent and it has labor cost and productivity implications. An ability to cultivate and communicate an engaging employer brand is particularly critical given that it's a sellers market, with heightened employee expectations and increased competition for a smaller pool of workers.
Your Task
In your fourth rotation, you are reporting to the firm's Employer Branding lead. This is a relatively new practice and the team is still developing services and associated deliverables. You have been assigned to develop a proprietary (original) 1-page "How to Build a Strong Brand" overview for clients. Submit your deliverable as an infographic (For perspective, search for "how to build an employer brand" and select Images). Refer to Employer Branding for a jump start. Although your how-to must be original (riffing is fine; duplication is not), it should address the following four points:
I. Step I: Evaluate your brand.
II. Step II: Identify/clarify your employer proposition.
III. Step III: Connect with your audience.
IV. Step IV: Recruit & support brand ambassadors.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.