1. You are responsible for the launch of a new flavour of flavoured water. Devise sales promotion objectives and develop a sales promotion strategy.
2. Discuss the steps in the sales promotion planning process.
3. Explain how sales promotion and traditional media work together. Cite an example to illustrate.
4. Assess the various consumer promotion options available to marketers. For each consumer sales promotion option, discuss which sales promotion objectives they are best suited for and the strengths and limitations of that sales promotion tool.