Discuss the sources of external marketing data and the pros, Marketing Management

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Discuss the sources of external marketing data and the pros

Problem

a) Discuss the sources of internal marketing data and the pros and cons of using this data.
b) Discuss the sources of external marketing data and the pros and cons of using this data.
c) Finally, describe which source of marketing data you believe is most reliable and why.

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Marketing Management: Discuss the sources of external marketing data and the pros

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Marketing Management: Discuss the sources of external marketing data and the pros

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