Discuss the social networking as marketing tool


Assignment:

Select an article from one of the following reputable sources that pertains to social networking as marketing tool; Wall Street Journal, Inc., Harvard Business Review, Fortune, Entrepreneur, Forbes, The New York Times, Business Week, Financial Times, Barron's, or , googlescholar.

The article must have been published within the past 180 days and be comprised of the equivalent of 2 or more magazine pages. Please do not use a blog, wiki, website content or any unknown source for your article review or an article that is too short or doesn't contain much substance.

Once you have located an article that fits the above criteria please write up a 2 page review of the article.

Please ensure the following points are covered in your article:

State the overall purpose of the article. What was the main theme of the article? Do not copy. Restate in your own words.

What new ideas or information were communicated in the article?

Were the conclusions valid? Do you agree with the authors' point of view? Why?

APA Requirements

Typeface: Times New Roman or Courier 12 pt.

Double spacing (even between paragraphs)

Margins: one inch on all sides; with left justified and right ragged

Page headers: abbreviation or short title of paper

Page numbers: top right, cover page not required for this assignment

Indentation of five to seven spaces (one tab) at the start of each paragraph

Capitalization: first word of sentence, first word after colon that begins a complete sentence

No cover page or abstract are required for this assignment

Reference citation: Give the citation of the article in APA format at the top of your paper

Spelling of numbers: one - ten spelled, over 10 numerical.

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Marketing Management: Discuss the social networking as marketing tool
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