Discussion:
Review the CASE: ALISON BARNARD and response below:
1. Is this business scalable? Discuss the limitations and challenges.
2. What tasks and goals should Alison be focusing on at this stage of her venture?
3. Discuss the signing of a lease prior to having the money. What was the risk?
4. Discuss her fundraising and valuation. If you were an equity investor, what return expectations would you have?
5. If women are coming to Alison's store from all over, how important is location? Discuss the implications for growth.
Attachment:- CASE STUDY-ALISON BARNARD.rar