Product positioning and the value proposition


CORE VALUES

Core Values are a guiding principle of a company. Discuss your Core Strategy and make sure to connect it to your Product Positioning & the Value Proposition (which should take into consideration the Target Market & Competition)

Research website security using your text, online internet periodicals, or articles from the full-text databases in the library:

- Present your Core Strategy

- Create the text for an "About Us" page that properly positions your company.

- Brainstorm the Key Words and Title Tags you will use for your site. Provide rationale that considers all of the decisions you have made to date.

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Other Management: Product positioning and the value proposition
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