Assignment task: Please help me with these questions? It's about Consumer Behaviour
1. Question about SOCIAL INFLUENCES
Social influences on consumer behaviour involve both sources of information and types of information. Discuss the relevance of these social influences to the Uniglo brand.
2. Question about SOCIAL AND SUSTAINABLE MARKETING
Both marketers and consumers must be aware of, and can be affected by, three types of controversies - acquisition, usage/consumption, disposition. Thinking about Uniglo, discuss what the brand should be aware of, how the brand could be affected, and how their consumers could be affected by these controversies.