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Discuss the reasons why more marketers are using influencers

Discussion Post: Marketing & Influencers

Discuss the reasons why more marketers are using influencers as part of their IMC strategy. Why might a marketer choose to use micro-influencers rather than a popular macro-influencer such as a popular celebrity?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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